Advertiser: Neurological society of Shoreline Medical Center
Target audience: Respiratory Therapists, male and female
Media: RT magazines, direct mail
Target age: 30-55
Trial run: RT Cave
Apathetic?
You're an RT, and you're a thinker.You often find yourself saying things like:"So, why am I doing this?Q4 Albuterol nebulizers are ordered, and you think,"Is heart failure an indication for this?"An EKG is ordered, and you think:"Is a hangnail an indication for this?"Two hours into your shift you feel it:
Burnout!
The rest of your shift you feel, well, Apathetic!You find yourself complaining to your co-workers.Am I dong a good job of describing you?If so, we have the perfect remedy.
The Remedy!
You're one of those respiratory therapists who says to yourself, "So, why am I doing this?" You often find the answer is, "there is no reason!"Thus, you find you are running around ragged for no frickin reason.It's completely understandable,and you definitely are not alonethe solution is a... FRONTAL LOBOTAMY That's righta complete disiction of the respiratory thinkum
So I was running around ragged all day doing breathing treatments that were only ordered so the hospital could get reimbursed. I did EKGs and ABGs ordered not because a doctor wanted them but because... hmmmmmmmmmmmmmmmmmi DON'T KNOWI know longer careMy lobotomy cured everythingI now love my job Get your lobotomy scheduled todayThe waiting list is longso call now1-800-lobotom
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